Advertising On Independent Modeling
This page contains rate information
for businesses that are interested in investing in ad space on the Independent
Modeling web site. Online since 2001, the Independent Modeling web site has
the regular usage and the volume of Internet market share to ensure that business
advertising will be exposed to its target market.
Unlike other web sites which sell ads based on click through numbers, this
site sells ad space on a single page or single content property basis. The
key to how your banner ad account will be utilized and billed is in the code
at the bottom of each page. For example, if the banner is on a page coded
A1-M, it is a high traffic page (A1) denoted as a menu (-M). The banner would
only be on that page for the duration of the account. If the page is coded
A1-C (and this is an example, as a "C" allocation would rarely be
an A1; It would an A2 or lower), then it would be a high traffic (A1) article,
tutorial, or other content piece (C) consisting of several pages. These pages
would all be counted as one in billing, and the banner would be on the bottom
of each of them.
Before we confuse anyone, here is a table of page rank rate codes and explanations.
A1: A main part of the site. Highest traffic and ad exposure. Usually
a menu page.
A2: High traffic part of the site. A submenu or highly featured article.
A3: Above average traffic. Normally an article.
A4: Average traffic. Deeper within the site structure within subdirectories.
A5: A low traffic part of the site. The rates are lower, too.
A6: The slowest part of a site. A6 pages are rare, and usually denote an archive
which is rarely accessed. Of course, the rates are inexpensive, too.
After the page rank indicator is the page type. This is represented by either
"M" for Menu or "C" for content. The page type indicator,
after a hyphen, is important for one reason. If it is an "M", your
banner will only be used on that page. If it a "C", then it is site
content which may be several pages long, as long articles are broken down
into separate pages to make reading and bookmarking them easier. If a business
wants to sponsor a particular article of, let's say six pages, it would not
be cost effective or fair to bill them for all six pages, since the article
is technically one "banner page" organized into six. So, if it is
a "C" page, the banner would show up on all the pages within the
article at the billed rate of one page.
Now that we have explained the way the codes are formatted, let's go on to
advertising rates. Each page rank has a monthly rate and the minimum months
that must be purchased. The banner will be on the page (or pages if it is
a "C") for the months purchased.
These rates are good until fall 2007.
Billing Rate Code - Monthly Rate
A1 - $100.00
A2 - $75.00
A3 - $50.00
A4 - $35.00
A5 - $20.00
A6 - $10.00
See if you can read this coding:
A3-C
That's right. The code fits an article that has above average web traffic.
Since it is a "C", the advertised banner is posted on every page
of the article. The advertiser "sponsors" the article. If the article
is on a topic covering what the advertiser is selling, the ad is more effective
because the possibility that it is being seen by the target audience is higher.
Article, Featured Content, and Rating Modifier adjustments
OUR ADVERTISING RATES ARE SPECIFIED AS ASKING RATES, AND WE DO NOT NEED TO PROVIDE DOCUMENTATION ON TRAFFIC SPECIFICS, AS SOME OF THIS INFORMATION MAY BE CONSIDERED TO BE A TRADE SECRET. RATES ARE NOT INDICATIVE OF GENERAL TRAFFIC. ALL RATES ARE FAIR AND WELL-RESEARCHED. IF ANY ADVERTISER WISHES TO VERIFY OUR WEB TRAFFIC RANKINGS, THEY MAY DO SO THROUGH AN IMPARTIAL THIRD PARTY. WE WILL PROVIDE AN ADVERTISER KIT WITH TARGETED DEMOGRAPHICS AND GENERAL TRAFFIC INFORMATION REGARDING THE SITE ITSELF. YOU MAY MEASURE THE EFFECTIVENESS OF AN AD BEFOREHAND BY RESEARCHING TRAFFIC INFORMATION THROUGH THIRD PARTY SOURCES AND AFTERWARDS BY THE ACTUAL RESULTS. RESULTS ARE NOT GUARANTEED, AS WE CANNOT MAKE ANYONE BUY YOUR SERVICES OR PRODUCT. ADVERTISERS ASSUME FULL RESPONSIBILITY FOR THE SUCCESS OF ANY MARKETING EFFORTS, AND THIS SITE IS WAIVED OF ANY POTENTIAL LIABILITY.
Articles are normally A3-C or lower. New articles, however, are linked from both our news/updates section and our main index, and these are rated A2 or even A1 for the time that it is linked from the main index due to the referred traffic. Likewise, if an article is especially good, popular, or extensive, we may raise the ratings, too. ARTICLES are a great value, especially with the addition of our PRINT VERSIONS in 2005! The sponsor of that article not only gets their banner on every page on the web viewing version, but gets their information in the print out version, too. Since the print versions have advertiser sponsor information in the header section, they are printed on each and every page of a permanent print out! Additionally, print versions do not have our Internet generated Google ads, so you are the only advertiser on the print out.
In other types of content pages, the rating may be modified by the layout of the content and not necessarily the popularity. For example, our TALON Database is very popular, but there is a lot of scrolling that my limit the exposure that advertisers get. Pages with lots of scrolling before ads are reduced in rate.
Contact us to advertise on this web site. Inform us of the location and the rate code, too.
All advertisers are required to post one of our banners either on their main web page or their links page. If you would like to post our banner on your web site, feel free CONTACT US, and we will send it to you.
UPDATED 12/18/06
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